Abel Land Sales is the dedicated land sales and marketing division of Abel Property. Specialising in residential land subdivisions across the Perth metropolitan area, we partner with our developer clients and provide them with a range of complementary services from site identification and acquisition through to final settlement.
Detailed sales feasibility studies at acquisition, planning, design, construction and completion stages
Project and product strategy consultation
The marketing and sales of land subdivisions with a step-by-step sales process
Establishing and managing builder and investor relationship networks on behalf of our clients
Designing strategies to achieve built-form outcomes (grouped housing and house & land packages) aligned to builder channels
Detailed profiling of potential clients and larger demographic groups
Project branding and market positioning
The development, implementation and ongoing management of community engagement programs
Market analysis and reporting on the WA residential market
The level of services we provide go far deeper than just land sales. We work closely with all members of our client’s project team and provide market-based advice to ensure consumer expectations are not only met but exceeded. We also work closely with planners on lot typologies and product mix, with consultant engineers on estate detailing and landscapers to ensure the marketing and product strategy is consistently delivered in the physical appearance of the project.